What We Do
Quality Website Design and Consultation based on what you want to achieve and what your users want when they arrive at your website.
Best Practices We Use
UX Design Process. Start from the ground up and examine website goals, then determine the characteristics of potential customers and visitors using personas or user profiles. From there, proceed through an iterative development process in aligning company or organization goals with customer’s goals. This is followed by assessment, usability testing, and adjustment. Project focus includes branding and a competitive analysis.
Web Standards Authoring. Use the latest technology to develop sites that work just as well on a phone or tablet as they do on a high resolution monitor and are optimized for organic search engine optimization (SEO).
Usability. Web usability is premised on the notion that if you have to ask “How does it work?” the design is likely flawed. Basic usability testing should be a part of the design process.
Accessibility. Websites should be accessible for all users regardless of platform, browser, and possible disability. Our websites exceed section 508 accessibility standards.
Information Architecture and Content Strategy. Site content and navigation that is clearly organized and labeled allows your intended audience to easily grasp and make sense of your website’s structure and improve findability. Furthermore, a basic strategy for all online content, how it is written, managed, and updated, is key. An organic style guide can be developed to maintain standards and a consistent voice or tone throughout your website.
Writing for the Web. Understanding how the eye views a webpage is critical. Properly written text including headlines, subheads, content chunks, laid out for efficient screen reading insures maximum comprehension and thus gives you the ability to effectively make your point, and most importantly, increase the likelihood that it gets read.
Social Media Integration. Leverage social media to converse with current and potential customers. Utilize Twitter, Facebook, Google+ and other platforms so they drive traffic to your website and to your business or organization.
Cognitive Load Reduction. A simple clean appearance with logically placed content helps your visitors get what they need without confusion, distraction, and clutter.
Aesthetics. A visually appealing website that visitors find inviting and pleasing to the eye greatly enhances credibility, effectiveness, usability, and professionalism.