Jun 222014
 

I’m still forming an opinion on the effectiveness of popup overlays. My reservation stems from the potential of creating visitor irritation or ill will. Nevertheless, this article from entrepreneur.com offers many options and different approaches, some of which have merit. It’s definitely worthy of review.

67 Tools That Will Help You Grow Your Email List | Entrepreneur.com.

Sep 052013
 

Be sure to download the PDF which gives a quick overview in the form of a grid on all top social media channels and their strengths and weaknesses. This is a great primer for those who are not up to speed on the primary SM channels. Even if you are you may still find this interesting.

The 2013 CMO's Guide To The Social Media Landscape.

May 312013
 

Notes from Twitter for Business on lynda.com

A general rule for tweet allocation: Tweets by category: ⅓ general info ⅓ sales and marketing ⅓ company info.

  • sales and marketing: coupon codes, event signup, event signup.
  • company info, customer support and news, staff news, product tips
  • general info – business or industry related. ask questions. retweets, request help suggestions.

Twitter basics and lingo: get rid of articles and personal pronouns

retweets: RT@author: original message, MT@author, MRT@author followed by changed original message ,/cc, @anotheruser, /via @anotheruser, #ff – follow friday, where you suggest people your followers should consider following.

Getting started: follow and observe then just tweet occasionally.

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