Jan 162014
 

Content editing is critical to the online success of any business. It’s responsible in large part for clarity in branding and task completion as well as usability and SEO. That’s because when looking at editing in the big picture it covers five broad areas according to the author.

  1. Substantive Editing
  2. Copyediting
  3. Fact-Checking
  4. SEO
  5. Proofreading

Effective editing has implications for all aspects of your content. It’s more than just proofreading for corrections and minor tweaks. In terms of SEO here’s what Google has to say about content in it’s quality guidelines.

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Read the complete article for detailed information and be sure to check out the one on Confused Business Words and Phrases which is referenced and also linked below so you won’t miss it.

Editing Tips For Business Web Content | Smashing Magazine.

Commonly Confused Business Words and Phrases.

Oct 292013
 

This article covers the media spectrum of digital storytelling. What fascinated me as a steady consumer of online news content is the trend towards subcompact publishing which

“has been defined as a method of digitally publishing focused HTML-based content targeted at carefully identified audiences, primarily via mobile devices, in small, weekly (or so), mainly text-based issues, adhering to simple user-interface and navigation principles.”

Reading within apps can be limiting (an app for every newspaper) and RSS readers though great can be problematic. Have you experienced a Feedly crash lately? Enter Subcompact publications (qz.com) that offer long form content using a simple interface and a flat taxonomy in your mobile browser–no app required–on any platform.

Desktop versions of news websites have become so cluttered with floating ads, confusing layered taxonomies, and pages that load with the speed of flowing molasses, even on desktop connections, that they have become untenable perhaps even in-viable. So check out this article and take a look at a few refreshing subcompact publications.

Recent Trends In Storytelling And New Business Models For Publishers | Smashing Magazine.

May 312013
 

Resources for Web Design and UX, Usability, HCI, Content Strategy etc.

  1. A List Apart Good articles on timely topics.
  2. Boxes and Arrows This site is more research oriented.
  3. Smashing Magazine You’ll find good articles here. The downside – way too many ads.
May 312013
 

Above the fold – beware of false bottoms

Prevailing arguments in this era of almost infinite screen resolutions is that the fold no longer exists so don’t worry about it because  people now have a greater tendency to scroll. Check on the following articles for an active discussion on the topic.

My take on the issue is that the key navigation and links to important content should be near the top of the page. Most importantly beware of false bottoms and make sure you give users a reason to scroll. A false bottom gives the appearance that the page has ended at the point where a traditional fold occurs.

As Paul Boag notes in a clip linked below, content that will draw users in should be above the fold even though it may not be most important content.