Content editing is critical to the online success of any business. It’s responsible in large part for clarity in branding and task completion as well as usability and SEO. That’s because when looking at editing in the big picture it covers five broad areas according to the author.
- Substantive Editing
Effective editing has implications for all aspects of your content. It’s more than just proofreading for corrections and minor tweaks. In terms of SEO here’s what Google has to say about content in it’s quality guidelines.
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Read the complete article for detailed information and be sure to check out the one on Confused Business Words and Phrases which is referenced and also linked below so you won’t miss it.