Dec 162013

The first article looks at an alternate way to personalize and humanize personas so they are easier to relate to by development team members. When you look at the prototypes in the author’s templates (second link) and compare them to a standard approach it makes sense. The idea is that personas must engender empathy in order for them to be of use.

The final article linked below on why Personas matter is more general in nature and provides context for the specific approaches outlined in the first two links.

How to Breathe Life Into Personas, on Boxes and Arrows.

Link to view, and purchase if you like, the author’s persona templates.

Why Personas Matter and how to Utilize Them

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