Oct 302013
 

Basic design elements can impact usability quite dramatically. Users often ignore the right column or right-rail on a page because it’s typically a place for ads or irrelevant information. As a result, if there are elements that appear “ad-like” at a glance it will cast a banner blindness spell over your right column causing it to be ignored. This article from the Nielsen group offers valuable tips and examples to help keep all columns of multi-column designs in the visual field of your visitors.

Fight Against “Right-Rail Blindness”.