Jan 162014
 

Content editing is critical to the online success of any business. It’s responsible in large part for clarity in branding and task completion as well as usability and SEO. That’s because when looking at editing in the big picture it covers five broad areas according to the author.

  1. Substantive Editing
  2. Copyediting
  3. Fact-Checking
  4. SEO
  5. Proofreading

Effective editing has implications for all aspects of your content. It’s more than just proofreading for corrections and minor tweaks. In terms of SEO here’s what Google has to say about content in it’s quality guidelines.

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Read the complete article for detailed information and be sure to check out the one on Confused Business Words and Phrases which is referenced and also linked below so you won’t miss it.

Editing Tips For Business Web Content | Smashing Magazine.

Commonly Confused Business Words and Phrases.

Oct 222013
 

Search engines index PDFs like any other page or document. FoxIt offers up some good SEO or Search Engine Optimization tips in the post referenced here. The point is that common sense SEO strategies such as including internal and external links as well as key words and phrases in your content apply to PDFs as they would to any other page or document in your site.

SEO for PDF Helps Your Content Get Found | Foxit Blog.

Sep 052013
 

Be sure to download the PDF which gives a quick overview in the form of a grid on all top social media channels and their strengths and weaknesses. This is a great primer for those who are not up to speed on the primary SM channels. Even if you are you may still find this interesting.

The 2013 CMO's Guide To The Social Media Landscape.


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