A must see for UI/UX designers or anyone interested in learning about the process involved in assessing and creating intuitive interfaces for the web or any other product for that matter. The video is from an Event Apart presentation. It’s an hour long but well worth it. I found the concept of bridging the gap between current and target knowledge particularly insightful. Warning, Jared drops a couple F bombs in this video – the resulting humor is worth it. He’s a funny guy.